Why We Share Things Online

What we share through social networks is usually driven by our personal and social values, and has become an important part of how we shape our online identities. What we choose to share can reveal a great deal about our likes and dislikes, our interests, and our motivations.

In short, the types of content we share says a great deal about who we are and how we would like to be perceived.

To better understand the motivation to share, the team at creative digital agency Fractl surveyed more than 1,000 people across the U.S. to learn how identity and content sharing are linked.

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