In Apple’s WWDC this year, one of the seemingly minor announcements has many industries abuzz with anticipation — iBeacons. While Apple did not highlight this new technology as prominently as others, mobile app developers and physical retail executives see huge potential in this nascent technology.
Before getting into what can be done with iBeacons, though, it’s useful to discuss what an iBeacon actually is. A Beacon is a low-cost, small piece of hardware that utilizes battery-friendly low-energy Bluetooth connections to monitor users’ activities and transmit messages or prompts to their smartphones or tablets. iBeacons is the software component on those smartphones or tablets. Read More