Amazon — it’s the place where we spend way too much money. But now it’s also becoming a place to find your new workforce: introducing Amazon Mechanical Turk.
This new pilot program is at its core a marketplace for workers to conduct tasks that require human intelligence; tasks for which artificial intelligence is just not quite up to speed yet. It generally involves tasks such as identifying objects in photos or videos, transcribing audio recordings, or researching data points organically.
The premise of Amazon Mechanical Turk is to provide employers with task-specific contract employees. “Traditionally, tasks like this have been accomplished by hiring a large temporary workforce (which is time-consuming, expensive, and difficult to scale),” states Amazon on its Mechanical Turk page. Read Furthur