Many companies have a huge gap between their culture and their strategy. And this problem only gets bigger in larger companies, especially when they are in transition. Management at all companies have a common reflex: Scream louder about goals and policies as the gap between culture and strategy widens.
This is pointless, because culture eats strategy for breakfast! Feelings and emotions trump rules and structures.
Yet we pay more attention to strategies than to culture.
That’s because changing a strategy is relatively simple. And changing a culture is extremely difficult: It takes perseverance; it takes willpower; and most important, it takes authenticity.
So read furthur to get six tips for successful change management here